#Sad minion softball tv#
If digital engagement aligns with sales, there is no end in sight for the “Minion” mayhem, which is over five years strong.Įach week Variety publishes ListenFirst Digital Audience Ratings (DAR) – Film, a measurement of fan engagement across all the major digital platforms as it relates to film ( see the TV version here).
Even the highest grossing films of the year - “Jurassic World”, “Avengers: Age of Ultron” and “Inside Out” - were unable to exceed 7 million engagements within the same campaign period.Īfter shattering “Despicable Me’s” box office records, the “Minions” continued to capture fan attention with custom holiday content, behind the scenes clips and promotion of bonus features until the film was available for at-home viewing, successfully resulting in the #1 home entertainment campaign of 2015. The home-entertainment campaign for “Minions” outpaced all other 2015 releases by a minimum of 40%. Throughout the month leading up to DVD & Blu-Ray release (12/8), “Minions” was engaged with nearly 10 million times across Facebook, Twitter, YouTube, Instagram, Tumblr, Google+ and Wikipedia.
#Sad minion softball movie#
This movie has a little something for everyone, from 1970s references to Steve Carell’s excellent acting skills and, yes, minions making fart jokes.For the second week in a row, Universal’s “ Minions” ranked within the DAR-Film top five, beating out hundreds of upcoming theatrical releases by popularity. Amid the chaos around people, a movie purely centered around these yellow lovable creatures created to make people smile is what audiences need. The film industry needs more movies made for the “Sure, why not?” mentality of casual audiences. While not necessarily a cinematic masterpiece, “Minions: The Rise of Gru” is a good comedy movie for kids and grown-ups alike. This movie knows what it’s trying to be, and therefore succeeds at delivering a good time. Audiences seeking casual entertainment can still find enjoyment because Illumination Entertainment and Universal Pictures embrace the idea of simplicity rather than jumping back and forth between a good story and minion product marketing, thereby creating a consistent and pleasant product. As a result, the extreme commerciality and simplicity of its characters and plot do not hinder the overall experience. “Minions: The Rise of Gru” seems self-aware of its purpose - to make more money off its iconic minion characters. “Despicable Me” had a rich familial story injected with goofy comedic beats, but “Minions: The Rise of Gru” seems to lack the heart of the original story from Illumination. Fans of the franchise will be disappointed that the storyline lacks the depth of its predecessors. However, perfectly crafted minion mayhem can’t make up for a relatively average and bland story. That being said, who doesn’t laugh at the occasional fart joke?Īs expected, this movie was just a way to bring the minions back to the screen to sell merchandise and keep the brand alive. The humor is carefully crafted to strike a balance between comedy that’s goofy enough to make kids laugh but mature enough to appease the older crowd. The writers and animators give the creatures some of the most random comedic beats which stand out in the franchise: from a minion blasting party music at sad moments to a minion taking a cross-country journey on a big wheel. The minions have been a cultural phenomenon since their first appearance in 2010’s “Despicable Me.” While celebrated for their comedic, short, yellow bean-shaped stature, they feel best utilized in “Minions: The Rise of Gru,” as compared to their prior outings. “Minions: The Rise of Gru,” a prequel to “Despicable Me,” takes place in the 1970s and not only establishes Gru’s desire to grow up and be a villain, but also how the minions clumsily waltzed into the mini-boss lifestyle.
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